Due to the staple-nature of table salt, the Table Salt Production industry was one of the few to escape the recession unharmed as consumers and food processors maintained demand for salt. The industry also experienced growth during the past five years, despite revenue volatility in 2010 and 2011. Over the past five years, health agencies have made a concerted effort to educate consumers on the dangers of a diet high in salt.
Industry operators establish production facilities near major salt deposits. Although salt deposits are prominent around the world, only a limited number locations can produce commercially viable salt. There are a number of factors that determine if a location can produce salt commercially, such as climate, precipitation levels and proximity to large bodies of water. Salt is a difficult and expensive commodity to transport in bulk so the closer a location is to a large body of water, the more viable the location. Additionally, salt deposits tend to accumulate near the coastline.
Global demand for salt is forecast to climb 1.5 percent annually to 325 million metric tons in 2018, valued at $13.4 billion. The dominant Asia/Pacific region will be the fastest growing market. Trends in the production of chlor-alkali chemicals will continue to have the most significant effect on regional salt demand.